In addition to the list provided above you may want to consider getting your chamber of commerce involved. You can get on their agenda and make a presentation asking employers to encourage their employees to attend you event and have the chamber put your event on their websites. You can work with large employers and have them send a message to all employees encouraging them to attend. In ABQ PHS reached 48,000 people through their employers for free!!!
KOAT 7 is a major sponsor for the June event and will help with the promotion of statewide events that day again in 2013. For events at other times you will need to approach you local stations and hopefully they will announce your event for free.
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